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Herby Tessadri
Sales Manager and Authorized Signatory
Efficient data management for the WALSER online store
A complex customer structure and a broad product range require a smart data solution to offer customers an ease-of-use and targeted product search in the online store. With a central platform and automated processes, WALSER has implemented an innovative solution that ensures both up-to-date product information and easy navigation for end customers.
"By merging all product and Tecdoc data in the crossbase.pim system, correlations can be automatically created that offer the customer decisive added value in product selection."
Jasmin Kühne
Graphics/E-Media Team
WALSER GmbH
Initial situation
The diversity of the customer structure, consisting of stationary retailers, large retail chains and private end customers in the online store, places high demands on data maintenance. In addition to over 4,000 items, vehicle data for more than 40,000 models must also be kept up to date at all times. In order to meet these challenges, a central and efficient data management system was required.
Procedure
WALSER has established crossbase, a platform that regularly imports product data from the proALPHA ERP system. This data is supplemented with technical features, CAD information and cross-selling relationships. Tecdoc data - a manufacturer-independent standard format for the classification and description of vehicles and their spare parts - is specially prepared for the PIM system in order to adapt the article data to the vehicle structure. A rule-based configurator automates the assignment of items to vehicle models and creates the basis for use in third-party systems, such as the online store product finder. This enables customers to quickly and easily find the right items for their vehicle.
Result
Thanks to the central platform and automated processes, all data is always up-to-date and coordinated. Customers benefit from an intuitive product search, while internal processes are made more efficient. The online store offers an optimal combination of ease of use and technical precision.
